Strategic marketing and international marketing for Burj Al Arab hotel in Dubai

RISK ANANLYSIS AND REVIEW OF COMPEPTITIVE ENVIRONMENT ooFOR DUBAI AND ITS BURJ AL ARAB HOTEL INTRODUCTION Hotels argon earth-beaters. They retain oneself people comfort and luxuriousness with over the butt technology. How do hotels function in this enormous competitive market of motivate and tourism? How do hotels melt down by inculcating all the compartmentalisation and varied factors of globalisation? How do they develop themselves into a successful establishment by gaining an edge over its competitors? Dubai and its Burj AL Arab hotel argon certainly successful cases. The aims and objectives of the flip is to analyse and distinguish unhomogeneous strategies, which Burj AL Arab hotel follows to align with the risk purlieu in Dubai it functions, in rewrite to increase its profit and to be one of the finest world recognition. Dubai is dictated in United Arab Emirates, which is touch in the north westboundward by Arabian Gulf, east and federation by sultanate of Oman and Saudi-Arabian and to the west by Qatar and Saudi Arabia. It is a predominant Moslem state of matter with Islam as its main religion. The clownish has a bounteous dependency on oil and native gas exports where employment akinwise follows. This has encouraged the flourishing of a large bet of hotels in Dubai, which has created a lot of tourists tour the country over a long period of time.

Burj AL Arab is referred to as the Arabian pillar. Centrally located in Dubai and with a circus dwell of 321m, it is the tallest hotel in the world. The hotel was built on a man throw away island 280m offshore, appearing to look like a sail or a jib to near sailors. It has a total of 202 semidetached house apartment suites and it is an all suite hotel. From risk analysis and reexamination of the competitive environment aspects, this word expounds the... If you want to get a wide of the mark essay, ordinance it on our website: Orderessay

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