You are a consultant hired to advise a selected Australian manufacturer or service firm. The firm is considering making an entry into one of any two countries of your choice.

1.0 Introduction Super Coffee Mix had operated in the outside(a) marketing for legion(predicate) years with success. For next year 2005, Super volition boom out its market and enter Vietnam market. This marketing scheme is through with(p) as a object to the gild to plenty out the opportunities and threats in Vietnam; and how will the market operate in the reinvigorated market. This proposal will use SWOT depth psychology and Marketing admixture psycho epitome and some other models to go out out the particular and suggestion to the company. 2.0 Research Methodology The utility(prenominal) data about the company analysis, marketing analysis, and competitor analysis is generated from the internet, Super Coffee Mixs one-year reports in the year of two 2002 and 2003, and other text publications. A face-to-face interview had been done with the business manager, Mr. James Yeo and questions and answers bind been recorded for rising use. 3.0 Situational analysis 3.1Compan y analysis Super Coffee Mix Manufacturing Ltd is an integrated manufacturer of fast beverages and popular convenience victuals carrefours. The Group operates internationally with manufacturing facilities in Singapore, Malaysia, China, Myanmar and Indonesia and a network of direct sales offices and distributors strategically located to reach Asia-Pacific and world markets. About 80% of the Groups revenue enhancement comes from product sales in the Asia-Pacific and global markets.

Two mo beverage series, namely Coffee Mixes and Cereal Drinks, account for the blustering deal of the Groups turnover. The Super 3 in 1 product lines put one across developed a new niche in the consumer food and beverage arena by combining ease-of! -use and convenience with great taste. The companys strengths in product innovation, tonicity control and market magnification have created a creation for continued success into the future distribution of the products to some places. likewise having innovation in its products, quality remain a fundament of the companys philosophy. Stringent... If you want to get a in force(p) essay, order it on our website: OrderEssay.net

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