Osim

1.International Environment5 1.1.Strength5 1.2.Weaknesses6 1.3.Opportunities7 1.4.Threats9 2.Selected Marketing Strategy10 2.1. dash of Entry10 2.2.Marketing Objectives11 2.3.Tar go bad Market11 2.4. reaping11 2.5.monetary value12 2.6.Place12 2.7.Promotion13 3.Planning Assumptions14 3.1.Assumptions14 3.2.Projected sales and be15 4.Implementation and Control Mechanisms16 4.1.Implementation16 4.2.Control Mechanisms17 5.Business expiration18 References Executive compact This report provides an overview on how OSIMs massage chair, a locally based product in Singapore stub be securities industryed into Sydney, Australia. A comprehensive SWOT analysis has been through with(p) to put OSIMs strength and weakness as come up as the opportunities and threats of the external environment. Brand awareness has always been OSIMs strong suit. Leading in this niche trade in Asia, it is no doubt that it is living up to its aim in delivering innovative h ealthy modus vivendi product.

Being in flex of its supply chain allows OSIM to manage volatile economic and market changes in a timely and efficient manner. As an Asia company, OSIM subtle and developed most of its product according to that of an Asian built. Hence, ergonomic design may possibly be its Achilles heel when get in into the global market outside Asia. Earning several honored awards, OSIM piecemeal becomes an eminent brand among Asians when it comes to purchasing healthy lifestyle product. Thus, opportunities appear when venturing into Australia. OSIM strong brand level among Asian amaze easier when move into Australia as they have highest level of Asian-born popula tion as compared to some other countries. T! he constant growth in take in Domestic Product ( GDP) of Australia also indicate that the disposable income per family is...If you indispensableness to get a full essay, order it on our website: OrderEssay.net

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